On a associated word, India obtained 21 shortlists on day three of the competition, closing its shortlist depend at 77 for the yr
Mumbai: Actor Taapsee Pannu’s ‘Thappad’ has made it to the Cannes Lions winners’ record because it bagged the silver medal for ‘The World’s Most Reported Trailer’ on day three of the occasion.
Movie’s director Anubhav Sinha took to his Instagram deal with and shared the information by posting a brief video of the outcomes launched digitally on Wednesday.
Within the caption, he wrote, “THAPPAD wins Cannes Lions SILVER for its ‘Most reported trailer campaign’. What a birthday gift Team. @triggerhappyentertainment #AmitChandrra ZINDABAD!!!”
The promotional marketing campaign featured on YouTube and different official social media websites of the movie included the scene from the film whereby the male lead (performed by Pavail Gulati) slaps his spouse (Taapsee Pannu) throughout a celebration, in entrance of the friends. It was campaigned by Dentsu Webchutney and produced by Set off Blissful Leisure Pvt Ltd.
It was part of the movie’s second trailer that aimed to unfold consciousness about home violence, on which the entire plot of the story was based mostly.
In response to the official 2021 Cannes Lions Worldwide Pageant of Creativity web site, the trailer was reported over 400,000 occasions and was taken by YouTube inside 26 hours.
On a associated word, India obtained 21 shortlists on day three of the competition, closing its shortlist depend at 77 for the yr.
The blockbuster film ‘Thappad’ for which Taapsee Pannu obtained a number of awards together with ‘Finest Actor’ (feminine) accolade was each a crucial and industrial success.
Helmed by Anubhav Sinha, the film featured Taapsee because the protagonist who refused to tolerate home violence within the title of affection and relationships and Pavail performed the position of her husband.