Twitter backed Indian social media platform, ShareChat, has acquired video manufacturing firm Hera Pheri Movies (HPF Movies). The acquisition will assist the corporate to strengthen its content material ecosystem, enhance creator community and assist present higher promoting options for manufacturers, for each ShareChat and Moj, its new short-video platform.
The deal measurement wasn’t disclosed.
HPF Movies at present produces content material, together with net collection, digital commercials, brief movies and documentaries. The corporate has labored with manufacturers like Meesho, Ixigo, OKCredit, Ola Cabs and extra. Its well-known reveals embody What The Goat, Stones & Wounds and The Courting Scientist.
The corporate’s 25 member group has now joined ShareChat and will probably be taking good care of the corporate’s content material operations, digital advertising and marketing and extra. “We’ll help the creators on ShareChat and Moj for higher content material creation by means of workshops, coaching and so forth. and strengthen content material operations and advert options,” mentioned Navin Lalwani, chief working officer and co-founder of HPF Movies.
Primarily, the corporate will proceed working with different manufacturers, however will create content material just for ShareChat and Moj. To this point, HPF Movies has additionally made reveals that air on YouTube and sure different platforms.
That is ShareChat’s second acquisition in two months, as the corporate appears to be like at making the most of TikTok ban in India. The social media firm acquired hyperlocal data platform Circle Web final month, to enhance penetration within the regional web house.
ShareChat has been one of many largest beneficiaries from the Indian authorities’s ban on Chinese language apps like TikTok, Helo, Vigo Video amongst others. The corporate launched Moj lower than two days after the ban and has been battling rivals like MX…