NEW DELHI :
Samsung Electronics Co Ltd is increasing its online-only smartphone vary, a senior firm government mentioned on Thursday, because the South Korean tech big hopes to win over new prospects in India’s festive season gross sales.
Samsung will launch the brand new India-made Galaxy F vary of smartphones at Walmart Inc-controlled on-line retailer Flipkart on Oct. 8, Asim Warsi, a Senior Vice President and Head of e-commerce Enterprise at Samsung India, instructed Reuters in an interview on Thursday.
“The series is aimed to address the burgeoning demand among the young online shoppers in India,” Warsi mentioned.
Indian prospects make big-ticket purchases of every little thing from gold to automobiles and electronics within the vacation season, which generally begins round October and lasts till the tip of the yr.
“We are building up for a very buoyant and a very strong festive sales period this year and by virtue of that our exit market share in the overall online space would be in excess of 30% at the turn of the year,” mentioned Warsi.
The F sequence, priced between $200 to $250 will solely be bought on-line by way of Flipkart and Samsung personal web site, Warsi added.
Samsung, as soon as an unrivalled chief on this planet’s second-biggest smartphone market, started dropping prospects to Chinese language rivals led by Xiaomi Corp about three years in the past, as their gadgets had been seen as higher worth for cash.
However Samsung has since launched funds smartphones in India, its largest income market after the US, with longer-lasting batteries and high-resolution cameras in a bid to woo prospects, particularly those that store on-line.
That vary, and a tide of anti-Chinese language sentiment in India, has helped Samsung bounce to the No. 2 spot with 26% market share within the second quarter to June behind…