New Delhi: India’s smartphone shipments within the premium phase (over ₹30,000) declined 32 per cent year-on-year to over 1 million in June 2020 quarter on account of disruption associated to the COVID-19 pandemic, in response to Counterpoint Analysis.
Counterpoint Analysis, in a report, mentioned the nationwide lockdown of virtually 40 days led to nearly zero shipments in April that contributed to the decline.
“Still, it was one of the least affected segments and reached its highest ever share in the overall India smartphone market, contributing more than 4 per cent in total smartphone shipments,” it added.
New launches just like the OnePlus eight sequence 5G in premium phase and re-entry of Apple in inexpensive premium phase saved the momentum alive out there, it mentioned.
Additionally, the quarter additionally noticed extra distributors specializing in the ultra-premium phase for higher profitability and to extend manufacturers’ thoughts share within the India market, it added.
The report mentioned 5G has grow to be commonplace within the ultra-premium phase and Samsung and Apple are anticipated to launch their 5G gadgets quickly.
OnePlus regained its high place within the India premium smartphone market with 29 per cent share within the mentioned quarter, simply nudging out Samsung.
Apple fell to the third spot within the premium cargo share in the course of the quarter resulting from intensifying competitors, the report mentioned.
“India’s premium smartphone market is shaping up as OEMs are now changing their strategies to target consumers in all price tiers. Xiaomi, OPPO and Vivo entered the ultra-premium segment…The segment no longer remains an oligopoly of Samsung, Apple and OnePlus,” it added.
It cited the instance of Vivo V19 that gained the second spot within the premium phase throughout the preliminary quarter of launch.