HomeBusinessJLL names Indian-Origin Siddharth Taparia as Chief Advertising and marketing...

JLL names Indian-Origin Siddharth Taparia as Chief Advertising and marketing…

Mumbai: Jones Lang LaSalle Included introduced at this time the appointment of Siddharth Taparia to the worldwide function of Chief Advertising and marketing Officer.

Efficient instantly, he will likely be chargeable for the corporate’s international advertising and marketing technique and can oversee all advertising and marketing actions worldwide.


“As the real estate industry evolves in response to macro trends including rising capital allocations, sustainability, technology transformation, and increasing commercial real estate outsourcing, Siddharth’s proven success as an innovator and strategic marketer will be instrumental in positioning JLL’s full capabilities to the market,” mentioned Christian Ulbrich, JLL CEO. “Siddharth’s background in leading commercially driven marketing teams in large, globally matrixed organizations will enable him to bring together our marketing talent across the globe to focus on our purpose of shaping the future of real estate for a better world.”


Previous to JLL, Taparia was the Senior Vice President and World Head of Company Model and Expertise Advertising and marketing at SAP, the market chief in enterprise software software program. Throughout his profession up to now, he has held a number of management positions throughout advertising and marketing, technique, consulting, product administration, and mergers and acquisitions.

“JLL’s opportunity to have an outsized impact on delivering workplace flexibility and technology-enabled commercial real estate and sustainability solutions has never been greater,” mentioned Taparia. “Marketing has a critical role to play, and I look forward to working with JLL’s leaders and marketing teams around the world to grow JLL’s brand equity and ability to connect with clients to achieve shared success.”


Taparia is an completed creator and advisor on information privateness, cloud computing and value-driven advertising and marketing. For Taparia, who’s now based mostly in Dallas, Texas alongside along with his spouse and two kids, India has at all times been a particular place. He earned a bachelor’s diploma in Engineering from Rajiv Gandhi Proudyogiki Vishwavidyalaya in Bhopal earlier than shifting to the US to earn his grasp’s diploma from Texas A&M College. He sits on the Board of the CMO Council, is a member of the CMO Membership, and was named in 2018 as one of many 40 Beneath 40 by DMN, a company targeted on digital and data-driven advertising and marketing.


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